Financial Management


I support thoughtful development. Future development should bring badly needed housing, but at the same time should enhance the existing neighbohoods. We have a shortage of affordable housing in the Bay Area. I will be an advocate for affordable housing options.

Today the approval process can take years. What can we do to reduce the time it takes gain approval for future projects. 

If elected I would encourage a review of our general and specific development plans. COVID-19 provides time to include the public in discussions about future development. Do we need to make changes to the Transit Corridor Plan, Bayhill Specific Plan, Crestmoor or General Plan? Maybe, maybe not, but COVID – 19 allows us the time to take a second look.

We need to ensure San Bruno residents and developers are better informed about the process. 

1. Crestmoor Fields

If elected, I will not support housing development on the Crestmoor/Peninsula High School site that doesn’t preserve the fields for youth soccer and resident recreation.

If a suitable alternative location for the fields is included in a plan, I would be willing to reconsider. As a former soccer coach, I know the importance of open spaces for our community and our children. 

2. Mills Park Center

Mills Park came to city council in July of 2019. Not enough research was done to mitigate the traffic impact to the neighborhood and the city failed tp maximize the community benefit package. The meeting lasted until almost 3AM. Council member Marty Medina cast the vote that denied the project. He said repeatedly that he wanted to vote “yes” and asked the developer for a continuance. The developer refused.

This project is a good example of how we need to improve the process. Had the city and developer listened more to the community, consideration could have been given to the traffic impact. Our city lost an opportunity to approve the project in 2019 because the traffic impact was not addressed beyond, the city making the statement that additional traffic was an unavoidable consequence of this project.

The denial of this project brings focus to our need to improve the process. Since, San Bruno implemented Development Impact Fees. The city and the property owner continued conversations and the project was resubmitted early 2020. 

As a result of the ongoing conversations this project was approved. The negotiations preceding the new request for approval addressed the communities concern. The new project omitted the grocery store from the design. This cut down the car trips by more than 70%. Since the new project was submitted and approved after the city implemented Development Impact Fees the city is guaranteed an additional 5 million dollars. The city also negotiated a 100 thousand dollar benefit to improve the bike and pedestrian environment around the building. 

3. San Mateo Ave

We must do better with our downtown. We spent more than $100,000 on a consulting firm for a streetscape plan that is estimated to cost millions. Millions we didn’t have before Covid-19 and dont have now. One day we may have the means to implement the larger plan, but in the mean time lets get some new garbage cans, fix or toss the newspaper racks and plant trees in the ground. We must enforce our building codes on the avenue. Today some leave their property in a state of disrepair. It is time the city did the simple things. Let’s take the first steps needed to build a thriving downtown that creates new jobs and new revenue. 

4. Tanforan

Our economy is changing and our housing needs are increasing.  Should the owners of Tanforan wish to redevelop I would entertain any ideas.  Redeveloping Tanforan into a mixed use, commercial and housing near transit makes sense. It would minimize the traffic impact, bring needed jobs and housing to San Bruno.  

5. Engvall

Engvall has been sold. They have said their intention is to build single family homes on this site.

This sits adjacent to Crestmoor Canyon. We need to work with the developer to make improvements to the canyon.

YouTube will be developing Bayhill for years. Take a look at the Bayhill Specific Plan here. 

7. 111 San Bruno Avenue

This is the property that sits across from Caltrain at the corner of San Mateo Avenue and San Bruno Avenue. 

Checkout the plan here.

Development Impact Fees

On February 26, 2019, the City Council adopted San Bruno Municipal Code Chapter 12.260 Development Impact Fees that imposes fees upon development projects to fully or partially offset the costs of public facilities and infrastructure that is needed to serve new demand created by development projects. 

Why weren’t we charging development fees prior to the approval of Mills Park? Many in our community, including myself have been advocating for them for years.  

Mar Y Mar on San Mateo Ave

San Mateo Avenue

San Mateo Avenue presents an opportunity to generate more revenue than it does today. The Avenue must be a focus for our city. It is the least developed downtown of any city from Napa to Gilroy. Our neighboring cities have made improvements to their downtowns. Look at Grand Avenue in South San Francisco and Broadway in Burlingame. Both have revitalized their commercial districts while protecting the character and celebrating the diversity that makes them unique.

Many have been asking for a few simple improvements, replacing the garbage cans, addressing the ugly broken news racks, planting trees into the sidewalk, routine maintenance and active code enforcement. These actions would go along way towards cleaning up the avenue and making it more presentable.

Today there are many vacant storefronts, some have been vacant for years. These store fronts detract from the shopping experience creating a challenge to shop owners and visitors alike.

I helped in the building of the San Bruno Streetscape Plan. We must start implimenting this plan as soon as we can.  

More focus must be placed on San Mateo avenue so we can attract new businesses and better support our current merchants. Our merchants have shown a commitment to San Bruno, its time to show our commitment to them.



Transit Occupancy Tax ( TOT )

There has been a discussions about increasing the Transit Occupancy Tax (TOT) for years now.

Our neighboring cities have higher TOT than we do. Many on the peninsula have been collecting short term rental taxes for years now. Redwood City is expected to see more than half a million in revenue this year from taxing short term rentals.

San Bruno has approved a Transit Occupancy Tax for the 2020 ballot.

If the public chooses to pass this in November we have an opportinity to improve our future revenue outlook.

Measure G

Measure G authorized the city to levy an additional sales tax of 0.5% with an estimated annual revenue of $4 million to fund general city services. The measure highlighted the – Infrastructure Needs: Many of San Bruno’s 89 miles of local streets and roads have not had a major repair in over 30 years. Residential road repair is happening slowly due to budget constraints. If elected I would advocate for the majority of the revenue raised to go towards the improvement of our roads and surface streets. 

 While COVID has had an impact on this years estimated revenue, its still expected to bring in $2,000,000.

Cannabis Tax Ballot Measure

Medical use of cannabis has been legal since Proposition 215 passed in 1996. Proposition 64 passed in 2016, which San Bruno residents overwhelmingly approved. The sale of cannabis has brought millions in sales tax revenue to the general funds of cities throughout California. San Jose is expected to raise more than 17 million in tax revenue this year alone from the sale of cannabis products.

San Bruno has approved a Cannabis Tax  measure for the 2020 ballot. If approved we face an opportunity to further improve San Bruno’s revenue outlook. 

Charter City

Did you know that, under certain home rule provisions in California’s state constitution, voters can exercise a greater degree of local control than that provided by the California Legislature? Becoming a charter city allows voters to determine how their city government is organized and, with respect to municipal affairs, enact legislation different than that adopted by the state.

There are currently 121 cities in Califronia who area charter cities. If elected this November I would advocate for a community wide discussion to review what the benefits are of becoming a charter city.

The Chater City model gives the city the power to enact a transfer tax on real estate sales. This would help improve our revenue earning capacity. San Mateo is a Charter City. I’d am interested in learning more.

Having our own municipal charter could give San Bruno the ability to have greater control over decisions around land use and other areas of governance.

If elected I would support a public discussion about the pros and cons of being a charter city.


Revenue Committiee

San Bruno has a budget shortfall of 9 million dollars. If elected I advocate to establish a Revenue Committee to research ways for San Bruno to improve our revenue stream.

I believe in our residents. Great business minds reside in San Bruno. With increased involvement from our community we can find new ways to raise revenue. We must look beyond conventional sources.

Our position on the Peninsula provides us with opportunities we must take advantage of. For instance, we live next to one of the busiest international airports in the world, SFO. What have we done to entice some of the 40+ million passengers to visit San Bruno to shop and dine? There is so much more that we can do. We are also the home of YouTube and Let’s take advantage of these opportunities.

In South San Francisco, Genentech shuttles their employees to Grand Avenue so they can dine at local restaurants. We should look to setting up similar partnerships in San Bruno. This could help growth on San Mateo Avenue.

A revenue committee made up of diverse members from different backgrounds could be critical to improving San Bruno’s revenue outlook.